A brand is more than a logo or a name. Knowing your best
brand position – and then executing on that position – can
provide the shorthand that will help your customers intuitively
understand your business better than they understand your
competitors. Engage will help you assess your brand, to help
it become an asset that propels your business.
Branding, I always heard that word from others, but was not
sure it was something I needed to look into right now. Wow
was I wrong, it is one of the most important parts. You have
really opened up my eyes to it and wish I had not had them
closed in the past.
You and your company did a wonderful job creating our brand
and I look forward to years to come to work with your company
as I understand branding is not a onetime thing. Like everything
else in operating a business, every year go through your
check list and branding should be on that list.